Internet Marketer Michelle MacPhearson
Michelle MacPhearson is an internet marketer who integrates social media and Web 2.0 technologies and innovations into her marketing, and helps others do the same.
You can find tons of resources at her blog, MichelleMacPhearson.com. You may be particurally interested in the “Steal This Niche” series of posts, which is a set of videos walking you through the keyword research process. What’s even funner is that when you’re done watching the videos, you walk away with a high traffic and low competition keyword that you can target and build a site around. Yes, you really can steal Michelle MacPhearson‘s niche!
She’s also active on Twitter, Facebook and LinkedIn. If you’re using any of those services, you can connect with Michelle MacPhearson there and get up-to-date and innovative online marketing tips she sends out regularly.
One of her most acclaimed free reports, Social Media Daily, has been touted as better than paid products on the topic. Within Social Media Daily, Michelle MacPhearson walks you through the process of using Web 2.0 and social media sites to build the link popularity of your own site. It’s link building on the cheap, and this resource is the most comprehensive out there.
Another free resource you might enjoy is the Social Media Myth, where Michelle MacPhearson explains the reason most marketers aren’t having success with their social media marketing and devises a simple plan for you to follow. Unfortunately, we try to do too much with too little, the Social Media Myth is the answer.
Three Essential Factors In Building An Online Business
September 11, 2009 by Hanna08 · 5 Comments
If you want to build a successful affiliate marketing business, you will have to take into account and follow the following three aspects and tools for your affiliate marketing success.
The first one would be building your own website. This is the most vital aspect of all and is very important for the growth and expansion of your online marketing business.
Your own website gives you the ability to have complete control over your business and have an advantage over most affiliate marketers. Your site will give you a chance to build a permanent presence online and use all the advantages it offers. By getting your own website, your sales can be tracked, your coversions can be measured and you have complete control.
It is important that your site is user-friendly, that it has a proffesional look and that it supplies the user with the necessary info and service.
By having something that interests the user, you will certainly gain traffic and exposure to your affiliate products. This is the first step in creating a successful affiliate marketing business.
The second factor to consider is giving your visitors incentive to take action, whatever that action may be.
You should use every opportunity to offer your visitors with extra value and a reason to buy from you or subscribe to your list. This will certainly give you an edge that you need to make a great income with affiliate marketing.
The third and final part is link building. Google measures a popularity of a site largely on the number, quality and relevance of the links pointing to the site.
Your goal must be to get as many quality one way links to your site, optimized with the right anchor text. This will give you a good search engine presence and help you get traffic from Google and the other search engines.
These are three very important things to consider when trying to build an online marketing business that actually makes money for the affiliate.
David Barrow joins Retail-Remedy as Format Development Director
June 19, 2009 by Hanna08 · 7 Comments
Retail-Remedy Ltd today confirmed that David Barrow would be joining the team as Retail Formats Director. The newly created role hands David a wide remit within the business – including, supporting a number of the businesses key clients with their UK and International format development objectives.
The appointment, confirmed that a significant part of David’s role would be to ensure the continued development of Retail-Remedy’s service portfolio across all geographies.
David Barrow said: “I am delighted to be joining Retail-Remedy at a time that is proving difficult for many retailers.”…. “It is exciting to be with a company that is focused on supporting retailers deliver profit growth, cost reductions and enhanced customer shopping experiences”.
James McGregor, of Retail-Remedy, said: “I am pleased to welcome David on board. His extensive experience, in retail operations, supply chain management and format development, is exactly suited to our current client requirements and will help us deliver, at pace, even greater profit returns for our clients going forward”.
The website of Retail Remedy is going through various updates as they step up their own online marketing over the coming twelve months and have recently launched a news blog within the site where existing and potential clients can keep abreast of what is new within the company and where the firm is going.
About Retail-Remedy Ltd
Retail-Remedy Ltd specialises in operational improvement for the retail sector. The business focuses on all elements of operational change including; store planning, category management, cost reduction programmes, process and productivity improvement, retail execution, service and bespoke training. The teams exposure covers programme delivery in EMEA, NCSA, APAC and India. Visit www.retail-remedy.com.
Using Free eBooks to Presell Resale Rights Products
March 5, 2009 by Hanna08 · 2 Comments
Marketing guru Harvey Segal says “If I started in online marketing again I would not bother with creating my own products, I would focus on the very lucrative world of resale rights.”
It’s a recurrent theme in his free ebook The Ultimate SuperTip and he shows the correct way to do it by delivering a concise selection of relevant resale right products as opposed to the typical huge list of inappropriate products.
It’s a short free ebook but packed with great ideas for getting traffic to your site together with a viral twist which has already proved very profitable for me.
Forget about them !
Focus instead on traffic generation strategies which will never let you down – his free ebook shows you exactly what these are.
In this short (37 page) free ebook Harvey has managed to include one unique idea after another on a wide variety of topics starting with his controversial stance on search engines and moving on to:
- Getting traffic to your site
- Preselling with free ebooks
- Preselling with articles
- Autoresponders and follow up campaigns
- Ad tracking
- Affiliate marketing
- ClickBank
- Viral marketing
- PDF book creation
- Ebook rebranding
- Creating niche sites
- Resale rights
He even throws in an amazing viral idea at the end
A brief Overview of the book:
Chapter 1 – Introduction
Chapter 2 – The very best strategy to promote any product. A real case study is presented as well.
Chapter 3 – An ingenious twist that takes this strategy into orbit.
Chapter 4 – The tools that will help you put the strategy into practise immediately.
Chapter 5 – And finally an astonishing viral idea that will put money into your paypal account instantly. (Hint, it’s a 100% affiliate commission payout).
Links, and online marketing
December 31, 2008 by Hanna08 · 9 Comments
To have visitors to any website is needed to succeed online. Without visitors to the website it will be like having a physical shop with no customers. We find a physical shop when we walk in the street and become attracted by the shop window. But on Internet we need to be found in the search engines to get any customers. Customers coming to a website is called the traffic of the website. The more traffic to you website the more success you can have with your website.
Of cause there will be other aspects than the simple number of visitors to your site to estimate your potential success with the site. It is very simple. The type of your visitors is an important factor. Are you getting the type of visitors you want to offer your information, service or products for?
If you create a site for retired people you will not get much use of swarms of school children flocking to your site, I guess.
The type of visitors to your site will be determined quite a lot through the search engines, like Google. If you are able to be found for the keywords that exactly your kind of dream visitors are searching for in Google, then that will be fine. Accordingly the whole challenge of optimizing your site for the best useful keywords is very important. See for example a background picture as one of several stock photos here at A-Z Fotos.
You can do a lot on your site for that optimization of keywords, but what is even more important is that you get links with the best keywords in the link text from other sites to your site in question.
Here is an example of a webpage about Seychelles Travel for Vacation where the url of the web page has the same keywords as the headline of the page, about travel to The Seychelles in the Indean Ocean for vacation – a typical excotic island vacation.
You can also make use of links related to travel and island vacation in this way, see: Tropical Cape Verde Islands in The Atlantic Ocean.
For online marketing the one way links mechanism is one of your best friends to achieve a lot of qualified traffic to your excellent website and to get new customers flocking to your site again and again. Without traffic a website is like an abandoned physical shop. With lots of traffic to your site your virtual reality will become like one of the most successful shops in the street.