United Financial Benefits » pay-per click advertising http://unitedfinancialbenefits.com/articles Helping you find Solultions you need! Fri, 10 Feb 2012 15:10:45 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Search Engine Optimization and Marketinghttp://unitedfinancialbenefits.com/articles/2009/11/search-engine-optimization-and-marketing/ http://unitedfinancialbenefits.com/articles/2009/11/search-engine-optimization-and-marketing/#comments Sat, 28 Nov 2009 14:34:40 +0000 Hanna08 http://unitedfinancialbenefits.com/articles/?p=973
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    • ]]>     There are three different methods for getting into spidering search engines; free site submission, paid inclusion and links from other sites. Virtually all spidering SEs offer a free site submission. For most, you simply enter your url into a form and submit. Paid inclusion is normally not difficult, except for the credit card payment. For free site submission there is no quality control. The SE may send a spider to your site in the next few weeks, months or never. Typically with paid inclusion you will get a guarantee that the page you submitted will be included within a short amount of time.

    Although it is easy to want to simplify search engine marketing by focusing all of your efforts on the biggest and most popular search engine, Google – it is business smart to avoid the temptation. Yahoo and MSN are prominent players in the search engine market and may possess hidden gems that could explode your business growth. Even more so, moving beyond the top three search engines is also important to extend your brand exposure on an international level.

    Before you make the critical decision to hire or not to hire search engine marketing service providers, be sure you have weighed the pros and cons as they relate to your particular situation. After all, each and every woman-owned business is unique, so what works for one business owner may or may not be right for you.

    Just like search engine optimization, there is no “silver bullet” for pay-per click advertising, either. Instead, the formula for PPC success is in well-placed bids (what you will pay to have your ad show up) combined with meaningful landing pages (where people go when they click on your ad).

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